Grant Park, Chicago
Household Names
And The Ones About To Be
While it might seem like there’s a massive music event on a weekly basis, the reality is that only a handful are loud enough to permeate culture and make sure everyone is paying attention. Lollapalooza is firmly in this group, taking over Grant Park in Chicago every summer while people at home catch the biggest artists on the livestream. This year, it’s where Charli XCX chose to make her first big-stage live performance of the Music, Fashion, Film era. For those wondering what comes after Brat, Charli proved her peak may still be ahead.
But Lollapalooza isn’t just about the household names. Artists like Bella Kay and Stella Lefty broke through for the first time, with full audiences shouting their songs back at them. sombr solidified his place in pop-rock with a 5 Seconds of Summer collab, Olivia Rodrigo crossed generations by popping out with The Smashing Pumpkins, and the Turnstile mosh pit was as chaotic and joyful as it gets.
There are still a few of these events remaining on this year’s calendar, and next year is approaching fast. It’s not too late to align your brand with festival moments and lock in one of our tentpole packages built around them.
Debuted at Lolla
Festival Mics
with Chelley B
Took Lolla by Storm
Watch the debut on Instagram
Chelley Bissainthe broke out on Love Island Season 7. Now, ahead of her own UPROXX show Love, Songs premiering this month, she debuted UPROXX’s Festival Mics at Lollapalooza, chatting with fans about Amazon Prime’s Off Campus. The content proved instantly viral:
2MM+
Views in the first two days
33K+
Likes across platforms
1.7K+
Shares across platforms
Chelley isn’t the only creator on the roster, and there are still several festivals on the table for brands to have their own Mics moment, including ACL this fall.
Sour Patch Kids x UPROXX at Lolla
The Tropical Escape,
Right Outside the Gates
Two days of the Sour Patch Kids Tropical Escape brought sweet-meets-sour energy to the heart of Chicago, just outside Lollapalooza: live music, DJs, games, giveaways and interactive fan moments, with special guests including Chelley Bissainthe and the Sour Patch Kids mascot.
5,000+ Attendees
Over 2 Days
2 Artist
Performance Sets
Frozen Slushies +
Blind Taste Tests
Endless
Exclusive Swag
UPROXX TV: Lollapalooza Spotlight
We surrounded the festival with our Lollapalooza Spotlight playlist, built around the Warner Music Group artists who performed at Grant Park. Fully brand-sponsored at 100% SOV through the countdown and recap window, and the results were massive:
35.1M
Total video views
85.6M
Minutes watched
491K
Engagements
Charli XCX · sombr · Turnstile · The Neighbourhood · Justine Skye · Freddie Gibbs · BETWEEN FRIENDS · Mother Mother · Claire Rosinkranz · Cameron Whitcomb · Kingfishr · Balu Brigada · Amble · Not For Radio · Bella Kay · Whitney Whitney · The Bends · Penelope Road · Haute & Freddy · Marlon Funaki · The Creekers · bixby
Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026
Lolla Discovery Spotlight
The two biggest discovery stories of the weekend, measured the day after their sets:
Not For Radio
+210%
Views, day after festival
+177% WATCH HOURS
Bella Kay
+137%
Views, day after festival
+124% WATCH HOURS
Aug 3, 2026 vs. pre-festival baseline · Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026
Next Up
Click a moment to view the media deck.
Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026
Interested in partnering with UPROXX Studios? Reach us at sales@uproxx.com.
